Social Media and Luxury Brand Management: The Case of Burberry: Journal of Global Fashion Marketing: Vol 2, No 4
WeChat - The British luxury fashion brand Burberry hosted a 24-hour flash sale event on China's most popular social media Wechat. Let's see how Burberry connects and engages with Chinese luxury customers.https://mp.weixin.qq.com/s/BbRc31y1KYMNPwtZRPFYug
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