![Joan Smalls and Adriana Lima among line-up for H&M's new summer campaign | London Evening Standard | Evening Standard Joan Smalls and Adriana Lima among line-up for H&M's new summer campaign | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2015/04/08/12/HMspringsummer1.jpg?width=1200&auto=webp&quality=75)
Joan Smalls and Adriana Lima among line-up for H&M's new summer campaign | London Evening Standard | Evening Standard
![Hennes & Mauritz (H&M) CEO Karl-Johan Persson (R), accompanied by other managers, cuts the ribbon to inaugurate the first H&M store in Peru, at the Jockey Plaza mall in Lima, May 9, Hennes & Mauritz (H&M) CEO Karl-Johan Persson (R), accompanied by other managers, cuts the ribbon to inaugurate the first H&M store in Peru, at the Jockey Plaza mall in Lima, May 9,](https://c8.alamy.com/comp/2CXYEN2/hennes-mauritz-hm-ceo-karl-johan-persson-r-accompanied-by-other-managers-cuts-the-ribbon-to-inaugurate-the-first-hm-store-in-peru-at-the-jockey-plaza-mall-in-lima-may-9-2015-swedish-fashion-giant-hm-one-of-the-worlds-biggest-clothing-retailer-opened-its-first-peruvian-store-in-lima-on-saturday-reutersmariana-bazo-2CXYEN2.jpg)
Hennes & Mauritz (H&M) CEO Karl-Johan Persson (R), accompanied by other managers, cuts the ribbon to inaugurate the first H&M store in Peru, at the Jockey Plaza mall in Lima, May 9,
![Workers of Hennes & Mauritz (H&M) celebrate outside the store during the inauguration of the first H&M store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. REUTERS/Guadalupe Pardo Workers of Hennes & Mauritz (H&M) celebrate outside the store during the inauguration of the first H&M store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. REUTERS/Guadalupe Pardo](https://c8.alamy.com/comp/2E67WDH/workers-of-hennes-mauritz-hm-celebrate-outside-the-store-during-the-inauguration-of-the-first-hm-store-in-peru-at-the-jockey-plaza-mall-in-lima-may-9-2015-reutersguadalupe-pardo-2E67WDH.jpg)
Workers of Hennes & Mauritz (H&M) celebrate outside the store during the inauguration of the first H&M store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. REUTERS/Guadalupe Pardo
![Actress Marilyn Lima attends the H&M Flagship Opening Party as part of Paris Fashion Week on June 19, 2018 in Paris, France. Photo by Laurent Zabulon/ABACAPRESS.COM Stock Photo - Alamy Actress Marilyn Lima attends the H&M Flagship Opening Party as part of Paris Fashion Week on June 19, 2018 in Paris, France. Photo by Laurent Zabulon/ABACAPRESS.COM Stock Photo - Alamy](https://c8.alamy.com/comp/2DD8AFK/actress-marilyn-lima-attends-the-hm-flagship-opening-party-as-part-of-paris-fashion-week-on-june-19-2018-in-paris-france-photo-by-laurent-zabulonabacapresscom-2DD8AFK.jpg)
Actress Marilyn Lima attends the H&M Flagship Opening Party as part of Paris Fashion Week on June 19, 2018 in Paris, France. Photo by Laurent Zabulon/ABACAPRESS.COM Stock Photo - Alamy
![Hennes & Mauritz (H&M) CEO Karl-Johan Persson stands at the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant Hennes & Mauritz (H&M) CEO Karl-Johan Persson stands at the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant](https://c8.alamy.com/comp/2E62MFN/hennes-mauritz-hm-ceo-karl-johan-persson-stands-at-the-newly-opened-hennes-mauritz-hm-store-in-peru-at-the-jockey-plaza-mall-in-lima-may-9-2015-swedish-fashion-giant-hm-one-of-the-worlds-biggest-clothing-retailer-opened-its-first-peruvian-store-in-lima-on-saturday-reutersmariana-bazo-2E62MFN.jpg)
Hennes & Mauritz (H&M) CEO Karl-Johan Persson stands at the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant
![Shoppers queue to enter the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant H&M, one of the world's Shoppers queue to enter the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant H&M, one of the world's](https://c8.alamy.com/comp/2E5GT80/shoppers-queue-to-enter-the-newly-opened-hennes-mauritz-hm-store-in-peru-at-the-jockey-plaza-mall-in-lima-may-9-2015-swedish-fashion-giant-hm-one-of-the-worlds-biggest-clothing-retailer-opened-its-first-peruvian-store-in-lima-on-saturday-reutersguadalupe-pardo-2E5GT80.jpg)