Is Nike's ad with Kaepernick an example of brand purpose?
They are walking the walk': Nike's Kaepernick campaign walks the talk on brand purpose - Digiday
Decoding the Brand Strategy of the Most Successful Companies I ThinkBastien
Nike's 'Empowering' Brand Strategy - Insight by The Brand Specialist
How can you build brand equity through meaningful purpose?
Brand Purpose 101: Everything you wanted to know but were afraid to ask. | by Afdhel Aziz | Medium
Five components every strong brand should possess: Brand Promise | by Kristi Pelzel | Medium
Nike Mission, Vision & Values | Comparably
Nike Inc.'s Mission Statement is amazing!...i go to business school/am an athlete haha. Bill Bowerman track and field … | Mission, Mission statement, Inspiration