![Zara's intelligent use of search data is transforming it's online store and putting the customer back at the centre | by Borja Santaolalla | Empathy.co | Medium Zara's intelligent use of search data is transforming it's online store and putting the customer back at the centre | by Borja Santaolalla | Empathy.co | Medium](https://miro.medium.com/max/1400/1*i0YSTaGrtz940Fz5i1Px1g.png)
Zara's intelligent use of search data is transforming it's online store and putting the customer back at the centre | by Borja Santaolalla | Empathy.co | Medium
![Competitors feel the heat as Zara's online launch leads to 19,000% increase in paid search traffic - SmartCompany Competitors feel the heat as Zara's online launch leads to 19,000% increase in paid search traffic - SmartCompany](https://www.smartcompany.com.au/wp-content/uploads/2015/06/zara600-e1490135902158.jpg?fit=600%2C334)
Competitors feel the heat as Zara's online launch leads to 19,000% increase in paid search traffic - SmartCompany
![What the world wants to wear: Map shows how Zara is everyone's favourite fashion brand in 2021 | Daily Mail Online What the world wants to wear: Map shows how Zara is everyone's favourite fashion brand in 2021 | Daily Mail Online](https://i.dailymail.co.uk/1s/2021/11/16/16/50561993-10208761-A_fascinating_remodelled_world_map_reveals_the_world_s_most_popu-a-137_1637080692090.jpg)