![People walk past H&M and Zara stores in central Barcelona March 11, 2015. The families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate People walk past H&M and Zara stores in central Barcelona March 11, 2015. The families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate](https://c8.alamy.com/comp/2E5GW3M/people-walk-past-hm-and-zara-stores-in-central-barcelona-march-11-2015-the-families-behind-zara-owner-inditex-and-hm-will-need-to-fend-off-fast-moving-competitors-if-they-are-to-replicate-online-the-winning-formulae-that-made-them-the-worlds-top-two-fashion-retailers-picture-taken-march-11-2015-reutersgustau-nacarino-spain-tags-business-2E5GW3M.jpg)
People walk past H&M and Zara stores in central Barcelona March 11, 2015. The families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate
![H&M + Flax&Kale à Porter. The Swedish brand's new flagship store in BCN | b-wear | b-guided Barcelona H&M + Flax&Kale à Porter. The Swedish brand's new flagship store in BCN | b-wear | b-guided Barcelona](http://barcelona.b-guided.com/upload/noticias/hm-flagship-store-barcelona-3.jpg)
H&M + Flax&Kale à Porter. The Swedish brand's new flagship store in BCN | b-wear | b-guided Barcelona
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